VIDA inks 3-season title partnership with KKR for IPL

• VIDA, Hero MotoCorp's electric mobility brand, signed a three-season title partnership with Kolkata Knight Riders (KKR).
• VIDA will be KKR's front-of-jersey title partner, starting ahead of the IPL 2026 season.
• The partnership aims to engage a new generation of Indians, focusing on performance, ambition, and innovation.
• The collaboration supports VIDA's efforts to expand electric mobility in India and connect with younger audiences.
• Fan engagement initiatives are planned to highlight energy, agility, and leadership.

Why It Matters: It signifies VIDA's push to connect electric mobility with young sports fans.