Sir Martin Sorrell on AI, Consolidation, and India's Advertising Future

• Sir Martin Sorrell, founder of S4Capital, shared insights on the global advertising industry's future during his India visit.
• He warned that consolidation alone won't solve structural challenges, citing deals like Omnicom–Interpublic Group.
• Sorrell highlighted AI's growing impact on jobs and its role in reshaping creative, media, and data functions.
• India's rising significance in the global digital and cloud ecosystem under Narendra Modi's leadership was emphasized.
• He noted the enduring power of big technology platforms over advertising economics and urged adaptation to rapid change.

Why It Matters: Sir Martin Sorrell sees AI, consolidation, and India's digital growth as key drivers of advertising's future.