Weber Shandwick CEO: American Brands Strong, PR Faces AI-Driven Transformation

• American brands like Apple and Nike maintain strong global purchasing despite "America First" policy debates, says Weber Shandwick CEO Jim O'Leary.
• The public relations industry is undergoing a significant transformation, with O'Leary predicting rapid change in the next five years.
• O'Leary identifies five new economies shaping PR: attention, experience, creator, stakeholder, and intelligence (driven by AI).
• Weber Shandwick has integrated AI into its workflow with a system called "Halo," powering all client work.
• AI is crucial for PR, enhancing client value through improved productivity, lower costs, and stronger measurable outcomes.

Why It Matters: AI is rapidly transforming PR, changing how brands connect with consumers globally.