Diageo CMO: Inclusion now a strategic imperative for growth

• Diageo's Global CMO, Cristina Diezhandino, discusses inclusion as a critical growth strategy for the world's largest spirits company.
• The conversation features Diezhandino and Dr. Emma Walker, Johnnie Walker's first female Master Blender, highlighting inclusion from boardroom to blending lab.
• Inclusion is presented as a strategic imperative that fuels creativity, strengthens consumer connection, and provides long-term brand advantage.
• Diageo is adapting its storytelling and innovation to meet evolving consumer expectations, including Gen Z's demand for values-led brands and interest in low/no-alcohol options.

Why It Matters: Inclusion is now a strategic imperative for business growth and brand relevance.