Dell Dumps 'AI PC' Hype, Focuses on Core Features & Revives XPS Line

• Dell is moving away from the 'AI PC' marketing push, stating consumers are tired of the hype.
• The company will now emphasize traditional selling points like design, hardware performance, and battery life.
• Dell believes most PCs already include NPUs for AI features, making the 'AI PC' label redundant.
• The company is publicly apologizing for misreading market trends and reviving its XPS lineup, which was slated to end in 2025.
• Other brands like HP and Asus are expected to follow Dell's lead in shifting marketing focus.

Why It Matters: Dell abandons 'AI PC' marketing, prioritizing core features and customer feedback to revive XPS.