Instagram Reels Hits Your TV: Big Screen Viewing for Short Videos!

• Instagram is testing a TV app to bring Reels and other features to the big screen.
• Initially available on Fire TV Stick devices in the US, with plans for wider expansion.
• The app allows up to five accounts, focusing on Reels content like music, sports, and trending videos.
• Users can search for creators and use their phone as a remote to control playback.
• The move aims to enhance shared viewing experiences and boost Reels viewership amidst competition from YouTube Shorts and TikTok.

Why It Matters: Instagram is expanding Reels to TV, starting with Fire TV Stick, to boost shared viewing and viewership.