Instagram's New Strategy: Long-Form Video & Premium Content to Fight TikTok

• Instagram plans to combat TikTok's dominance by focusing on long-form videos and premium content.
• This new strategy could position Instagram as a direct competitor to YouTube in the long-form video space.
• Adam Mosseri, head of Instagram, highlighted the shift, noting the potential for better commercial value.
• Instagram Reels' expansion to big screens hints at the platform's long-form video ambitions.
• Mosseri also discussed smart glasses as a future medium for video consumption, a key area for Meta's investment.

Why It Matters: Instagram pivots to long-form video and premium content to challenge TikTok and YouTube.