Memory Chip Surge: Samsung, Nothing Phone Prices Jump in 2026, Apple, Google Hold Steady
FFirstpost•07-03-2026, 09:45
Memory Chip Surge: Samsung, Nothing Phone Prices Jump in 2026, Apple, Google Hold Steady
- •Smartphone prices are showing a subtle shift in 2026, with some devices becoming pricier due to rising memory chip costs (DRAM and NAND).
- •Samsung's Galaxy S26 series and Nothing's latest phones (Phone 4a, 4a Pro) have seen significant price increases compared to their predecessors.
- •The Samsung Galaxy S26 Ultra starts at Rs 1,39,999, Rs 10,000 higher than the S25 Ultra; Nothing Phone 4a is Rs 31,999, up from Phone 3a's Rs 22,999.
- •Apple's iPhone 17e and Google's Pixel 10a have maintained their previous generation's starting prices, absorbing component cost increases.
- •Apple and Google leverage scale and strategic positioning in markets like India, while Samsung's annual upgrades and Nothing's smaller scale contribute to their price hikes.
