Nothing CEO Carl Pei
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Firstpost15-01-2026, 13:01

Smartphones to Cost More in 2026: Nothing CEO Carl Pei Warns of Price Hikes

  • Nothing CEO Carl Pei warns that smartphone prices will increase significantly in 2026 due to rising memory component costs.
  • The global spike in NAND and DRAM memory prices, driven by demand from AI data centers, is the primary cause.
  • Pei states Nothing will raise prices by up to 30% rather than compromise on specifications, confirming new models for Q1 2026.
  • Samsung's Won-Jin Lee and Counterpoint analysts corroborate the warning, citing worsening memory chip shortages.
  • AI data centers are prioritizing chipmakers, leading to a supply crunch for smartphone manufacturers and potential 40% memory price hikes.

Why It Matters: Rising memory costs due to AI demand will make smartphones significantly more expensive in 2026.

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