AI's Memory Hunger Reshapes Chip Market, Driving Up Costs Globally
Technology
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CNBC TV1809-01-2026, 16:49

AI's Memory Hunger Reshapes Chip Market, Driving Up Costs Globally

  • A global shortage of memory chips, particularly DRAM and HBM, is impacting the tech supply chain due to AI demand.
  • Senior executives from Apple, Google, Microsoft, Nvidia, and Amazon are making extended trips to Seoul to secure memory supplies from Samsung Electronics and SK hynix.
  • Memory makers are reallocating production from conventional DRAM to higher-margin HBM for AI, leading to scarcity for other devices.
  • Memory chip prices, including DRAM and NAND, surged by 40-50% in Q4 2025, with further increases expected.
  • The shortage is driven by long-term investment choices and a pivot towards AI-centric components, not just logistical disruptions.

Why It Matters: AI's insatiable demand for memory chips is causing a global shortage, driving up costs and reshaping the tech industry.

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