Alexa Plus: Amazon's Automatic AI Upgrade Sparks User Backlash

Technology
M
Moneycontrol•14-01-2026, 13:44
Alexa Plus: Amazon's Automatic AI Upgrade Sparks User Backlash
- •Amazon is automatically upgrading some Echo devices to Alexa Plus, an AI-powered version, without user consent.
- •The upgrade, primarily noted by Reddit users, appears to be linked to Prime memberships.
- •Users can revert to the older Alexa by saying, “Alexa, exit Alexa+,” but cannot prevent the initial upgrade.
- •Alexa Plus, powered by large language models, aims for more natural conversations but users report it is slower and has an unappealing new voice.
- •Concerns include increased advertising for Alexa Plus and general dissatisfaction with AI upgrades in smart home devices, mirroring issues faced by Google Gemini.
Why It Matters: Amazon's automatic Alexa Plus upgrade is causing user frustration due to performance issues and unwanted ads.
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