Apple Boosts iPhone 17 Sales with Aggressive EMI Schemes Amidst Rising Prices

• Apple is focusing on low-interest and no-cost EMI schemes for up to 24 months to drive iPhone 17 sales.
• This strategy counters rising smartphone prices due to component costs and a weak rupee, making premium iPhones more accessible.
• The move follows a crackdown on grey-market iPhone sales and improved domestic supply after diversion to other markets.
• New financing offers, valid from January 14-31, include zero-interest EMIs and low-interest options with various down payments.
• Supported by major lenders, these schemes aim to deepen demand in Tier-2, Tier-3, and smaller cities, driving future growth.

Why It Matters: Apple leverages aggressive EMI schemes to maintain iPhone 17 sales momentum and expand market reach in India.