Apple Boosts iPhone 17 Sales with Aggressive Financing Amidst Rival Price Hikes

• Apple is intensifying low-interest financing schemes for iPhone 17 to drive growth, as rivals increase prices due to component costs and a weakening rupee.
• The company is offering no-cost and low-interest loan schemes for up to 24 months to keep premium buyers engaged.
• This financing push follows Apple's crackdown on India's grey-market iPhone trade, which saw iPhone 17 diverted to high-margin markets like Russia and the Middle East.
• New financing options, valid from January 14-31, include zero-interest plans for various tenures and structured down-payment schemes.
• Apple's strategy aims to make iPhone 17 accessible to a wider audience, especially in tier 2 and 3 cities, and is supported by a broad network of lenders.

Why It Matters: Apple leverages aggressive financing to boost iPhone 17 sales in India, countering rival price hikes and grey market issues.