Google Warns Publishers: Stop 'Content Chunking' for AI SEO, Focus on Human Readers

• Google has issued a warning against 'content chunking,' an SEO trend where publishers reformat content for AI systems.
• This technique involves breaking articles into short paragraphs, using multiple subheadings (often questions), and structuring pages like chatbot prompts.
• Publishers believed this would make content more digestible for AI models like Gemini and improve Google Search rankings.
• Google's John Mueller and Danny Sullivan clarified that the company does not use such signals for search rankings.
• Google emphasizes that optimizing for machines rather than human readers is misguided and can negatively impact search visibility.

Why It Matters: Google advises publishers to prioritize human readers over AI systems for effective SEO and better search rankings.