Deepinder Goyal Backlash: Experts Advise Brands to Stay Silent on Social Media

• Deepinder Goyal's defense of Zomato's delivery partners and 10-minute delivery promise sparked widespread social media outrage.
• Advertising veteran Amer Jaleel warns that defensive communication on social media often causes more harm than good, advising brands to fix issues rather than explain them online.
• Partha Sinha notes that highly visible founders like Goyal become easy targets for public anger, contrasting with brands whose leadership remains behind the scenes.
• Brand experts emphasize that modern brand-building involves leadership visibility, internal culture, and frontline experience, not just advertising.
• The consensus is for brands to avoid impulsive social media reactions, correct issues, and let actions speak louder than words.

Why It Matters: Brands should prioritize corrective action and strategic silence over reactive social media defenses.