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India's Smartphone Market Faces Major Downturn Amid Supply Crunch and Rising Prices
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India's Smartphone Market Faces Biggest Slump in Years Amid Supply Squeeze, Price Hikes
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Moneycontrol
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25-02-2026, 09:08
India's Smartphone Market Faces Biggest Slump in Years Amid Supply Squeeze, Price Hikes
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India's smartphone market is projected to plunge 12-15% in 2026, marking its sharpest annual decline in years.
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The downturn is driven by a global supply crunch, volatile rupee, surging component costs, and chip shortages.
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Android smartphones are expected to bear the brunt, while Apple's iPhones may see modest growth.
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Average selling prices (ASPs) are set to rise, with the sub-$200 segment feeling the sharpest pain.
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Brands like Samsung, Oppo, Vivo, Realme, and Xiaomi have been steadily raising prices since November, with more hikes expected.
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