OpenAI Explores Ads in ChatGPT Amidst Soaring User Growth

• OpenAI is internally discussing integrating contextually relevant ads into ChatGPT, particularly for product and service queries.
• The move aims to monetize ChatGPT as its user base rapidly expands, reaching 900 million weekly active users and projected 2.6 billion by 2030.
• Ads could appear as sponsored placements within responses, like a Sephora recommendation for a mascara search, focusing on relevance.
• OpenAI sees ChatGPT's detailed conversational context as a potential "advertising goldmine" due to its ability to reveal user interests.
• The company acknowledges exploring ads but stresses caution to maintain user trust, denying any live ad experiments currently.

Why It Matters: OpenAI is seriously considering context-aware ads in ChatGPT to monetize rapid growth, balancing revenue with user trust.