OpenAI rolls back ChatGPT ad-like suggestions, apologizes; internal "code red" declared.

• OpenAI rolled back ChatGPT suggestions after users flagged "ad-like prompts" for apps and shopping sites.
• Initially, OpenAI denied running ads, but Chief Research Officer Mark Chen later apologized, stating the system's behavior "missed the mark" and suggestions were turned off.
• An internal "code red" declared by CEO Sam Altman paused several initiatives, including early-stage plans for ads within the chatbot and AI agents.
• The rollback and internal reprioritization reflect growing competition and a focus on user trust, with OpenAI preparing to release GPT-5.2.

Why It Matters: OpenAI's rollback of ad-like prompts highlights its focus on user trust amid competition.