RCB's WPL Win Sparks Endorsement Boom for Star Players

• Smriti Mandhana-led RCB's second WPL title win is expected to trigger a surge in endorsement deals for star players and increased advertiser investment in women cricketers.
• Brand experts anticipate a rise in Smriti Mandhana's endorsement fees due to her strong brand equity and another WPL title.
• The victory enhances women's cricket's credibility and commercial standing, especially after a World Cup win, according to Tuhin Mishra of Baseline Ventures.
• Social media engagement for RCB posts surged to 10% during the final, with top players gaining over 2.5 million followers during the 2026 WPL season.
• Smriti Mandhana, already endorsing 12-15 brands, is considered one of the most marketable faces in Indian women's cricket, with her brand value elevated by the WPL title.