YouTube India Boosts Live Content, Disrupts Movie Distribution: Gunjan Soni

• YouTube India MD Gunjan Soni highlights a sharpened focus on live content like sports, comedy, and award shows, especially on connected TVs.
• The platform aims to be the "new television," leveraging connected TV's rapid growth in India, reaching over 75 million people.
• YouTube secured exclusive global streaming rights for the Oscars from 2029, offering main ceremony and supplementary content.
• Pioneering a new movie distribution model, YouTube partnered with Aamir Khan for "Sitaare Zameen Par" on a rental basis, bypassing traditional platforms.
• India is YouTube's largest market, crucial for growth, with significant investments and contributions to the creator economy and GDP.

Why It Matters: YouTube India is aggressively expanding live content and movie distribution, leveraging connected TVs and India's massive market.