Industry executives cite the major contention is the sale of the same broadcaster content at vastly different prices across distribution channels.
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Storyboard04-02-2026, 08:39

PayTV DPOs Accuse Telcos of Undermining Business, Flag Revenue Hit to TRAI

  • PayTV distributors (DPOs) are now blaming telecom and broadband firms, not just OTT platforms, for subscriber erosion.
  • DPOs claim bundled "free" content from telcos distorts competition and impacts the sustainability of the linear TV business.
  • Industry leaders like Harit Nagpal (Tata Play) highlight the disparity in content pricing, where DPOs pay higher rates while telcos offer it free.
  • DPOs operate under TRAI's NTO, which regulates pricing, but telcos face no equivalent framework for content bundling.
  • Sukhpreet Singh (Dish TV) emphasizes the need for regulatory parity and uniform pricing rules across all platforms distributing content.

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