Govt revises TRP guidelines for fair competition, accurate TV ratings

• Govt revised draft TRP guidelines to ensure fair competition and accurate television ratings.
• The second draft was released on November 6, 2025, following stakeholder inputs.
• Key changes include ending landing-page viewership influence and expanding panel homes to 1.2 lakh.
• New rules mandate platform-agnostic measurement and stricter conflict-of-interest policies for rating agencies.
• BARC is exempt from the new equity cap, a point of contention among analysts.

Why It Matters: Revised TRP guidelines ensure fair, accurate TV ratings, impacting media and advertisers.