Govt moves to overhaul TRP system for accuracy, fairness

• The government informed Lok Sabha about revised draft amendments to India's television audience measurement framework (TRP norms).
• A second, revised draft was published on November 6, 2025, aiming to modernize the TRP ecosystem and address credibility issues.
• Proposed changes include excluding landing page viewership, expanding TV rating panel homes to 1.2 lakh, and platform-agnostic measurement for CTVs.
• New rules introduce stricter conflict-of-interest guidelines, though BARC is exempt from equity restrictions.
• The overhaul seeks to improve accuracy and fairness in the ₹30,000-crore TV advertising industry, but stakeholders question the timeline and cost.

Why It Matters: New TV rating rules ensure fairer, more accurate data for the advertising industry.