Indian Travellers Ditch Fixed Tours for Personalized Journeys: 2026 Travel Trends Revealed

• Indian travellers are moving away from fixed tour packages towards highly customized, personalized itineraries, prioritizing intent and emotion over cost.
• "Smart Value" replaces "Price-First" travel; travellers save by choosing off-peak seasons and reinvesting savings into upgrades and premium experiences.
• Early planning is crucial, with 53% booking 60-90+ days in advance, leading to a 35-45% rise in average spend per trip.
• Personalization is key: one in five trips sees five or more customisations, with travellers building unique journeys for higher satisfaction.
• Travel is now "Vibe First, Destination Later," focusing on experiences like food-led trips, short high-intent breaks, and creating memories over buying souvenirs.

Why It Matters: Indian travel is evolving towards deeply personalized, value-driven experiences, making tailor-made journeys the new norm.