Intentional India: Consumers Redefine Shopping, Food, Travel for 2026

• Indian consumers in 2026 are making deliberate, purpose-driven choices, prioritizing trust, functionality, and long-term value across all sectors.
• Fashion and innerwear focus on comfort, fit innovation, and technical precision, with digital education building confidence and loyalty.
• Wellness is a lifestyle baseline, emphasizing preventive living, AI-powered personalization, and value-led choices with transparency.
• Food choices lean towards gourmet, high-quality, and convenient options, with a rise in premium frozen foods and demand for traceable, organic products.
• Travel and lifestyle trends highlight emotional comfort, sustainability, and personalization, with brands needing to reflect individual identity and cultural fluidity.

Why It Matters: It reveals how Indian consumer values will reshape markets in 2026.