Paytm: India's 2025 Travel Boom Fueled by Pilgrimage, Festivals, Tier-2 Cities

• Paytm's 2025 report shows India's travel diversified, driven by spiritual journeys, festivals, entertainment, and Tier-2 cities.
• Spiritual tourism surged: Kumbh Mela bookings to Prayagraj tripled; Ayodhya, Varanasi, Tirupati searches up 34%.
• Festival-linked travel grew (e.g., Chhath Puja flights to Patna up 25%) and spontaneous trips increased post-salary.
• Entertainment tourism gained momentum with concerts in Mumbai/Bengaluru; Tier-2 cities saw significant inbound traffic.
• Paytm launched "Paytm Checkin," an AI-powered app for personalized recommendations and booking across transport modes.

Why It Matters: India's travel market is rapidly diversifying, with spiritual, festival, and Tier-2 city travel driving significant growth.