Thailand Leads Asia in Sustainable Travel as Travelers Prioritize Eco-Friendly Trips

• Thailand tops Agoda's 2026 Sustainable Travel Survey, with 95% of travelers prioritizing sustainability.
• 77% of Asian travelers now consider sustainability important when booking trips, up from 68% last year.
• Indonesia (93%), India (88%), Malaysia (88%), and Taiwan (83%) also show high sustainability focus.
• Travelers seek experiences supporting local communities (29%), deeper connections (28%), and nature preservation (27%).
• Many travelers make small changes like off-peak travel (48%), supporting local businesses (39%), and choosing eco-certified accommodations (37%).