India-Pakistan T20 World Cup Match Back On, ICC Averts Multimillion-Dollar Loss

• The India vs. Pakistan T20 World Cup match on February 15 is officially back on after intense negotiations.
• The fixture, initially facing cancellation, was rescued through late-night calls between ICC, PCB, BCB, and Sri Lanka Cricket.
• Former ICC CFO Faisal Hasnain estimated a single India-Pakistan match could generate around $60 million in TV ads alone, with total commercial value reaching $200-$250 million.
• Broadcaster JioStar, which paid $3.04 billion for ICC rights, heavily relies on India and India-Pakistan games for revenue.
• Pakistan's decision to play helped ICC avoid an estimated $174 million (₹1,460 crore) in revenue losses, including broadcaster commitments and sponsor earnings.