'Sheki-Sheki' Blends Hip-Hop, Local Flavor, Becomes 2025 Mega-Hit with 609M Views

• Marathi pop anthem 'Sheki-Sheki' achieved mega-hit status in 2025 by blending hip-hop, local flavor, and Afrobeat.
• Sanju Rathod wrote, composed, and sang the track, with his brother G-Spark handling music production.
• Bigg Boss fame actress Isha Malviya made her Marathi music debut in the 'Sheki-Sheki' video.
• The song became a sensation from Kashmir to Kanyakumari, entering the top 11 music videos of 2025.
• Released 8 months ago, the video has garnered an impressive 609 million views to date.

Why It Matters: 'Sheki-Sheki' proves that blending diverse musical styles can create a massive, cross-cultural hit.