Silver Reigns: Tradition, Value & Investment Surge for Anklets & Toe Rings

• Silver anklets and toe rings (payal, bichiya) are traditionally favored in Indian culture, especially for married women, due to religious and cultural significance.
• Gold is avoided below the waist as it's sacred to Goddess Lakshmi, and wearing it on feet is considered disrespectful and inauspicious, disrupting energy balance.
• Despite traditional norms, regions like Tamil Nadu, Telangana, Andhra Pradesh, and Rajasthan show variations, with brides wearing gold metti/mettelu/kundan toe rings.
• Demand for silver jewellery surged in 2025 due to high gold prices, making it a more affordable and contemporary choice for millennials and middle-income buyers.
• Silver offers strong investment potential, with prices rising sharply and forecasts predicting significant growth, nearly matching gold's long-term CAGR.

Why It Matters: Silver anklets and toe rings offer cultural alignment, affordability, and strong investment potential, making them a superior choice.