Khaby Lame Seals $975 Million AI Deal for Digital Twin Creation

• TikTok star Khaby Lame signed a $975 million all-stock deal with Rich Sparkle Holdings to create an AI-powered digital twin.
• The agreement allows Rich Sparkle to replicate Lame's facial features, voice, mannerisms, and behavioral data for content creation.
• The digital twin will enable multilingual content, virtual appearances, and automated brand partnerships, with projected annual sales of over $4 billion.
• This deal is one of the largest personal brand licensing agreements in the influencer economy, highlighting AI's impact on creators.
• Khaby Lame, known for his silent reaction videos, rose to fame after being laid off in 2020 and now has over 350 million followers.

Why It Matters: Khaby Lame's massive AI deal for a digital twin marks a significant shift in the influencer economy.