Khaby Lame Secures $975 Million Deal, Redefining Influencer Business

• Khaby Lame, the world's top TikToker, secured a landmark $975 million deal with Rich Sparkle Holdings.
• The agreement grants Rich Sparkle exclusive commercial control of Khaby's brand for three years, covering e-commerce, TikTok Shop, livestream commerce, endorsements, and licensing.
• Lame's journey from a laid-off factory worker to a global influencer highlights the power of authentic content and digital platforms.
• This deal transforms his viral fame into a structured, full-chain commercialization system, moving beyond one-off brand collaborations.
• Industry experts view this as a pathbreaking moment for content creators, demonstrating how to industrialize viral success into long-term business empires.

Why It Matters: Khaby Lame's $975 million deal with Rich Sparkle Holdings redefines influencer commercialization.