AI Age: Who Controls Creativity in Advertising's Biggest Power Shift?

• Indian advertising is undergoing a significant transformation, with creativity being measured, automated, and redefined by platforms, performance metrics, influencers, and AI.
• Ogilvy India's CCOs Sukesh Nayak, Harshad Rajadhyaksha, and Kainaz Karmarkar discuss how creativity is problem-solving, not just decoration, and its relevance remains strong.
• The rise of smartphones and creators has democratized creativity, shifting power from traditional agencies; collaboration, not competition, is key.
• Agencies offer rigor and long-term brand stewardship, while creators provide cultural proximity and speed; craft is crucial for brands to stand out amidst digital noise.
• AI accelerates execution but doesn't replace judgment, insight, or cultural understanding; disciplined creativity remains vital for building enduring brands.

Why It Matters: Creativity in advertising is evolving, democratized by tech and creators, but disciplined insight remains paramount.