Amazon Ads: AI, Creators, and Contextual TV to Reshape Advertising by 2026

• The advertising landscape is undergoing a transformation driven by AI, authentic creator collaborations, and customer-centric creativity.
• Girish Prabhu, Head and VP, Amazon Ads India, emphasizes reaching the right people with resonant messages using AI and deep customer insights from shopping, browsing, and streaming signals.
• Agentic AI is democratizing creative excellence, enabling businesses of all sizes to produce sophisticated campaigns faster and more flexibly.
• AI will significantly impact behind-the-scenes analytics, optimizing campaigns and identifying opportunities for improved performance and measurable business outcomes.
• Streaming TV advertising is entering its performance era, with Connected TV growing rapidly in India, leading brands to use STV ads for both brand building and direct conversions.

Why It Matters: Advertising in 2026 will be redefined by AI, creator partnerships, and contextual streaming ads for deeper customer connections.