India's Ad Market to Surge with Digital & Gaming Growth: WPP

• India is poised for strong ad growth, driven by accelerating digital consumption and new channels like gaming, according to WPP Media.
• The Asia-Pacific region, including India, is projected to see advertising revenue grow 6.4% in 2025 and 6.6% in 2026.
• Digital and social media platforms will remain the largest ad growth engines, with spending forecast to reach $413 billion in 2025.
• Gaming is expected to be the fastest-growing ad channel, with revenue surging 29.5% to $8.5 billion in 2025.
• Film marketing is shifting to digital-first campaigns, utilizing algorithmic targeting and influencer collaborations to reach younger audiences.

Why It Matters: India's ad growth, driven by digital and gaming, reshapes global marketing landscapes.