OpenAI's ChatGPT Ads in India: Monetization vs. User Trust

• OpenAI introduces advertising on ChatGPT in the US, signaling a shift in generative AI monetization, with India next.
• Indian users' acceptance of ads in the intimate ChatGPT space is crucial, unlike traditional search or social platforms.
• Marketers like PUMA India's Shreya Sachdev see conversational ads as a way to engage high-intent users and shorten decision journeys, provided they adapt naturally.
• Buzzlab's Sindhu Biswal emphasizes that Indian marketers will demand rigorous ROI metrics and contextually relevant, non-interruptive ads.
• Experts agree that ads must be helpful, transparent, and respect emotional boundaries to avoid eroding user trust, especially in sensitive categories.

Why It Matters: OpenAI faces the challenge of monetizing ChatGPT in India with ads while preserving user trust and relevance.