WPP Shifts Focus to AI as Indian Ad Market Outpaces Global Counterparts

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WPP Pivots to AI as India's Ad Growth Outpaces Global Markets

The revised framework offers a new lens on global advertising. More than 57% of global advertising was driven by content, and over 80% of all global advertising categories, including content, originated from digital channels, including digital extensions of traditional formats such as television, print and audio.

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Storyboard•22-02-2026, 12:56

WPP Pivots to AI as India's Ad Growth Outpaces Global Markets

•WPP Media's 'This Year Next Year' report highlights AI as a key focus, reshaping the advertising industry.
•Three of 10 key trends in Indian advertising center on AI: agentic ecosystem, search evolution, and precise audience targeting.
•India's advertising expenditure surged 9.2% to ₹1.84 trillion in 2025, outperforming global markets, driven by a 24% rise in commerce advertising.
•WPP reclassified advertising channels, with digital now encompassing streaming platforms and online publications; search is reclassified as intelligence.
•Despite robust growth, India's ad spend is 0.5% of GDP, lower than mature markets, but WPP expects 9.7% growth in 2026, surpassing ₹2 trillion.

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