YouTube Shorts Transforms Shopping: AJIO Boosts Sales & Reach with Creator Power

• YouTube Shorts has become a powerful discovery and conversion engine, influencing shopping journeys for millions.
• In India, YouTube Shorts reaches over 650 million monthly logged-in viewers, with 44% not using Instagram Reels.
• 72% of Indian users rely on YouTube Shorts for purchase decisions and new brand discovery, double other short-form platforms.
• AJIO leveraged YouTube Shorts for "The Big Bold Sale," achieving 2x conversion rates and 1.5x ROAS uplift.
• Creator-led content, amplified by Partnership Ads, builds trust and drives significant performance for brands like AJIO.

Why It Matters: YouTube Shorts is now a critical platform where culture meets commerce, driving discovery, trust, and sales.