YouTube Shorts: How Skincare Brands Build Trust & Growth Through Education

• Skincare brands face consumer skepticism due to misinformation, making trust the hardest currency to earn.
• Education-led content, especially on platforms like YouTube Shorts, is reshaping brand growth by fostering deeper understanding and informed purchase decisions.
• YouTube Shorts reaches over 650 million monthly logged-in viewers in India, offering incremental audiences and acting as an entry point for deeper discovery.
• Deconstruct, a science-first brand, leverages YouTube's versatility (Shorts, long-form, live) and creator collaborations (e.g., Dr Anchal) to build credibility and educate consumers.
• Content formats on YouTube compound: Shorts spark curiosity, long-form builds memory, and live events establish authority, all driven by audience intent.

Why It Matters: Brands win trust and growth in skincare by prioritizing education and transparency over exaggerated claims.