Indian E-commerce Intensifies Creator-Led Sales Amid Market Slowdown

• Indian e-commerce giants like Myntra, Meesho, Nykaa, and Flipkart are intensifying creator-led commerce to boost engagement and conversions amidst slowing online retail growth.
• Myntra's Ultimate Glam Clan (UGC) program contributes over 10% to platform revenue and drives 25-28% higher conversion rates.
• Meesho works with over 50,000 creators, generating nearly one million product-led videos that drove sales last year.
• Nykaa's Affiliate Program engages over 10,000 creators, generating 400 million impressions monthly, while Flipkart launched "Creator Hood" for influencers.
• Companies are increasing marketing spends and focusing on Gen Z, who are active on social media and influence significant portions of the beauty and fashion markets.

Why It Matters: Creator commerce is key for Indian e-retailers to reignite growth and attract Gen Z.