ICC Names AB InBev Official Beer Partner for Global Cricket Events

• AB InBev and ICC announce a global partnership, making AB InBev the Official Beer Partner for major ICC tournaments.
• The partnership begins in 2026, with Budweiser 0.0 leading activations in India and other AB InBev brands in Europe and Africa.
• The agreement covers all major ICC men’s and women’s events through 2027.
• Key events include the ICC Men’s T20 World Cup 2026, ICC Women’s T20 World Cup 2026, and ICC Men’s Cricket World Cup 2027.

Why It Matters: AB InBev's ICC deal integrates beer into global cricket events, impacting fan experience.