AB InBev signs multi-year ICC beer partnership for global cricket brand play

• AB InBev signed a multi-year deal to become the official beer partner for all International Cricket Council (ICC) events, starting next year.
• This partnership represents a significant long-term global brand play for AB InBev, aiming for unmatched global visibility and multi-market consumer reach.
• The agreement covers both men's and women's ICC cricket events, aligning with AB InBev's vision for the next decade.
• This marks AB InBev's first global engagement with the ICC, with potential for future expansion beyond the initial two-year focus.

Why It Matters: AB InBev gains global brand visibility and reach through ICC cricket.