AB InBev named ICC Official Beer Partner for major tournaments from 2026

• ICC and AB InBev announce a global partnership.
• AB InBev will be the Official Beer Partner for major ICC tournaments from 2026.
• The partnership will be led by Budweiser 0.0 in India, with other ABI brands active in Europe and Africa.
• The deal covers major men's and women's ICC events through 2027, including T20 World Cups and the Men's Cricket World Cup.
• Both organizations aim to enhance fan engagement and create memorable experiences for cricket fans.

Why It Matters: This partnership will shape fan experiences at major ICC cricket events globally.