East India Company Brand 'Very Much Alive,' Says Indian-Origin Chief Sanjiv Mehta

• Indian-origin chairman Sanjiv Mehta asserts the East India Company brand and holding company are intact, despite recent media reports.
• Mehta, who revived the historic brand in 2005, clarifies that the business is undergoing a comprehensive restructuring for long-term stability and growth.
• COVID-19 pandemic caused significant disruption, leading to a pivot towards higher growth markets like India and liquidation/dissolution of certain UK operating entities.
• New equity is being committed by a new investor, with previous shareholders remaining on the board to support the transition.
• Restructuring is expected to conclude by end of June, with a younger team set to take charge of day-to-day operations.