Flower Hampers: The New Valentine's Favorite? Gifting Trends Evolve Beyond Bouquets

• Valentine's Day gifting is shifting, with flower hampers gaining popularity over traditional single bouquets for a more personal touch.
• The Indian seasonal gifting market for Valentine's flowers alone ranges from ₹500 crore to ₹3,500 crore, with a growing trend towards curated combinations.
• Gifting expectations vary by relationship stage, and hampers offer adaptability for different contexts, including non-romantic emotional connections.
• Hampers allow senders to add personal references and details, making the gesture more intentional while flowers remain central.
• Online delivery and the desire for an 'experience' in gifting, along with bridging long-distance relationships, contribute to the rise of hampers.