Mother Dairy anticipates 30% sales surge this summer due to rising temperatures

• Mother Dairy expects a 30% growth in sales across key categories like ice creams, curd, and dairy beverages.
• The early onset and steady rise in temperatures are contributing to the promising summer season for the industry.
• The company is prepared to meet the demand surge with enhanced capacities, a robust cold chain, and early asset mobilization.
• Mother Dairy plans around 30 new offerings, including innovative 2-in-1 Matka and Tubs, premium cups, low-calorie ice creams, and local favorites.
• A brand campaign during the ICC Men’s T20 World Cup has already set the tone for the season, with continued consumer engagement planned.