Wipro Consumer Care Launches ₹200 Crore Media Pitch; Decision by Early March

• Wipro Consumer Care & Lighting (WCCLG) has initiated a fresh media pitch for an estimated ₹200-crore mandate.
• The decision on the winning agency is expected by early March, following a review undertaken after six years.
• Incumbent networks IPG (now part of Omnicom) and Omnicom Media, along with other leading agencies, are participating.
• The review signals a consolidation and recalibration of Wipro’s media strategy amidst changing consumer demand and category expansion.
• The new mandate emphasizes an integrated, performance-driven approach across offline and digital channels for its diverse portfolio.