McKinsey: MSMEs to Drive Nearly Half of India's E-commerce Expansion by 2030

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MSMEs to Drive Half of India's E-commerce Growth by 2030: McKinsey Report

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News18•17-03-2026, 12:00

MSMEs to Drive Half of India's E-commerce Growth by 2030: McKinsey Report

•India's e-commerce share in retail could rise to 11% by 2030, with MSMEs contributing nearly half of this growth, according to McKinsey & Company.
•MSMEs form the backbone of India's retail ecosystem, contributing close to USD 1 trillion annually, representing 30% of the national GDP.
•Government initiatives like ONDC are lowering entry barriers and expanding market access for MSMEs in e-commerce.
•MSMEs utilize three online channels: large e-commerce marketplaces, quick commerce platforms, and direct-to-consumer (D2C) channels.
•D2C adoption is accelerating nearly three times faster than marketplace growth, projected to reach USD 60 billion by 2030, while marketplaces could hit USD 100 billion.

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