Tide Reaches 1 Million Indian Small Businesses, 100% Growth Since 2022 Launch

• Tide now supports over 1 million small businesses (MSMEs) in India, doubling adoption since its December 2022 launch.
• India is Tide's largest and fastest-growing market globally, with a 100% year-over-year increase in adoption.
• Over 85% of Tide's Indian MSME members are Gen Zs and millennials, with 96% from Tier 2, 3, 4, and beyond cities.
• Tide offers services like Bill Payments, Udyam/GST Registration, and initiatives for women entrepreneurs and mentoring.
• Tide secured a $120M investment and plans a £500M investment over five years to fuel product innovation and ecosystem expansion in India.

Why It Matters: Tide's 1M Indian small businesses show tech's role in empowering entrepreneurs.