Tide Hits 1 Million Indian MSMEs, Pledges £500M Investment for Growth

• Tide has surpassed 1 million MSME members in India, doubling adoption since its December 2022 launch.
• India is Tide's largest and fastest-growing market globally for member acquisition, showcasing its successful India-first strategy.
• The platform offers services like bill payments, Udyam/GST registration, scheme discovery, and NCMC card integration for SMEs.
• Tide's growth is driven by young entrepreneurs (85% under 40) and strong adoption in Tier 2, 3, and 4 cities.
• Tide plans a £500 million investment in India over the next five years to fuel product innovation and expand its financial ecosystem.

Why It Matters: Tide's 1M users in India demonstrate its vital role in empowering small businesses.